Friday 27 April 2012

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?


During previous research my film is under the section of a psycholigical thriller film. This means that the psychological thriller is a specific sub-genre of the broad ranged thriller with heavy focus on characters. However, it often incorporates elements from the mystery and drama genre, along with the typical traits of the thriller genre. This is shown through the film in all the aspects of it such as the music is very slow and dark which gives the opening of the film a realness and helped to enhance the actions that were on the screen. The setting of the house, the moving car and the field help to set the scene without giving away anything about the story, but show the surrounding of the house which inutrn helps to increase the the history behind the situation at the start of the main story. This deepens the psychological aspect of the story since the audience is able to more fully understand the characters, and more specifically what the character's have to do with the story.


How does your media product represent particular social groups?
The media product that we have created represents the young adult social group as the research shows this and the groups above this are the most likley to watch the film, this means that we used this group as it would make a good story to put this group into the film and would also appeal the biggest audience groups.


What kind of media institution might distribute your media product and why?
As this is a low budget film this would mean that it would most likely be distibuted by an independant British film company. This is because these companies aim to make these films with a clear story line and not having to use a big production to create it. As this film is made using everything british it would mean that the film would be only successful in Britain and the other large film markets such as America are used to large budget films with well known actors.


Who would be the audience for your media product?

The target audience or intended audience is the 15 to 45 market as this is the largest market that would watch this type of film according to the research that i have done. This is the intended audience as it is the main market that the film is aimed at which allows the film to gain the biggest amount of success possible as the target audience is very large. Though the company that distributes the film is a low budget british company it would only be able to release the film to indepentant and smaller cinemas which would cause the amount of people that see the film much smaller.




How did you attract/address your audience?
The plot and characters used was the main way inwhich we attracted our target audience as The storyline of the media product determines whether people will be attracted to the product through how the storyline is interesting to them without it becoming too compliacated.  


What have you learnt about technologies from the process of constructing this product?
Throughout the process of the product I have learnt many things about the use of the technology that I used to create it, for example the camera which was the canon EOS 55OD, I had no knowledge of how to use it so had to learn how to use the camera properly so that i could use it and its functions to help create the film to the best quality possible.
The post production of the film i had to use adobe premier pro which i had also never used so had to experiment with the editing software alot to get used to it and find out how it worked. This helped me to create slow and dark transitions in the final edit of the film as i had worked out how to use the editor properly and used it to create the effects on the film that i wanted.


Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
From the preliminary task that I did i think that my skills and knowledge of the production and post production have improved dramaticly. As when i first did the prelim task i had very basic knowledge of most things that i had to use to create it such as the camera, lighting tools and editior. I have know got much better at using all of these production items and this evident in the final edit of the film.

Editing

During the editing process myself and Jack shared an equal amount of ideas and work on the video opening sequence. The main concept of the film was for it to be slow and build up tension while telling the story to the audience so that they would understand what is going on within the opening sequence and the shots that we have filmed make sense. For this to work we needed to put in a large amount of editing as we needed to cut each filmed sequence so that it would have the effect that we wanted and add tension through the transitions of each sequence and through the music that we had found from an independant website which allows you to download free sounds which we could then use to go with our film to again help add the tension that we wanted to make the psycological thriller look and sound authentic.

We both had littel knowledge of how to use the adobe proffesional video editor which caused us to have many problems when editing and made this process last much longer than normal. We both started by inputting the videos that we had filmed into the editor and had to render them so that they would play normally as they where filmed in high denfinition they would not play properly if this was not done.

Next we played with the transitions which are key parts of the opening sequence as these are what creates the tension btween each sequence with the music. We found that the tranisition called 'fade to black' worked the best with our video as the slow dark transitions helped to add tension of what was about to show up in the sequence, and also allowed the audience to start asking questions which is what the research showed is vital to creating the suspense and tesnion that we wanted.

I then cut the video into sequences which I put into order so that the video would make sense when played back to the audience. We had a problem with this as at first we did not know how we do this to the video and after founding out with help from our teacher I was able to cut the video properly. After this stage Jack added in the titles which I came up with which started to tell the story of the film and helped to set the scene of the opening shots.

We then put in all of the transitions between each of the sequences which made to the film look proffesional and added the tension and questions that we were going for. The last parts where adding in the music that we had downloaded from the free website which really helped to add tension and I added the title sequence at the start of the film which we both decided should be simple and look the same of the rest of the titles within the film as this helps to keep the continuity of the opening sequence.

Final film edit:

Second day of shooting

After we had shot the setting around the house we needed to get some moving shots as this would go perfectly with the story of the film where the characters return from a camping trip. For this we needed a car to add realism to the opening sequence. One of the actors that we used Jonathon can drive which allowed us to gain these shots.

We started shooting with the camera on a tripod as this allowed us to gain a smooth follow of the car as it drove down the long drive way towards the house. We did have a problem with this shot at first as the camera would shake when the car went past which caused us to change the shot of just showing it driving down the driveway which does add to the isolation concept of the film and genre of the psycholical thriller. The next shot was from in the car going towards the house on the street as this would be edited to give a time lapse feel of moving forward quickly and add to the feel of the psycholical thriller we are making. This shot was hard to shoot as the angle needed to be corerct or you would be able to see the camera in the wing mirror of the car and this would have made the film look unprofessional. It was also very hard to place the camera so that it was not shaking as the roads were bumpy and this could be seen in the footage on the first attempt as some parts were unusable as the camera had been shaking so much. This made us re-do the moving/panning shot in the car as I held the camera while resting it on the door frame to decrease the amount of shaking that occured and gave us a smooth moving shot.

The last shot that we needed to do was a long/low shot of the character driving the car getting out and about to enter the house, for this we used the camera on the tripod gain a solid a long/low shot of the character getting out the car as teh tripod can be made to be quite low to the ground which added height of the car and house in the background which is used in psychological thriller as it may make it inspire fear and insecurity in the viewer because these objects are made to look big.

How we filmed

The right choice of camera for our project was very important as this would allow us to gain the shots that we want for our opening sequence. So for this we chose the Cannon HD camera, as this HD camera allowed us to shoot in high definition to get the best shots for the film and allowed us to choose from various settings such as turning the brightness that we filmed in down to help us add effect to our film as it was a bright day it would not have looked apporiate for the type of opening sequence we are going for.



First Day of Shooting:

On the first day of shooting Jack and myself went looking for approiate places to which we could set our opening sequence and found an apporiate location not  far from school which allowed us to film there with ease and would help to add a mysterious feel to the film as it was quite deserted. This allowed us to start filming some setting footage which would help to set the scene of where the film was set and would help to explain the story which was going with it.

We filmed parts of the old house which the film is set around though we did find problems with the camera as it had a small zoom setting which didnt allow us to film the shot that we wanted and caused me to do a different closer zoom shot of the back of the house. We then moved to the large steel gate next to the house which helped to show the old feel of the house and set the scene of the isolation of where it is.

Next I went and filmed the field behind the house as it again helped to show the isolation of the house and set the scene yet again. For this shot we needed to use the tripod as we wanted to get some of the bricks and metal that had been dumped near the house to add a effect to the shot and it was also a windy day which meant that camera was moving instead of being a smooth shot.